Juxtism

Book design representing a personally crafted "ism" that reflects my conceptual and visual identity.

This project involved creating an "ISM" that visually and conceptually represented me. I drew inspiration from two art movements I admire: Minimalism and Grunge Typography. My goal was to blend the simplicity of Minimalism with the experimental nature of Grunge Typography to form a unique visual identity called "Juxtism."

Juxtism leans more towards Minimalism but remains flexible, reflecting the ever-changing nature of Grunge Typography. This flexibility is symbolized through a spectrum, which influenced the project’s color palette—featuring stark contrasts between black, white, and blurred greys—and was also embodied in the foggy acetate book cover.

Material choices played a key role in expressing the idea of juxtaposition. I combined hard materials like metal, plastic, and thick paper with softer elements like acetate and interior paper. For the book's construction, I used glass-colored acrylic and Chicago screws, drawing inspiration from Dieter Rams’ designs for Braun, known for their use of plastic and metal.