Melissa Shoes Canada
A rapid, one-week landing page revamp that transformed a dated storefront into a highly credible, interactive, and premium brand experience.
Faced with a rapid one-week turnaround, I executed a complete functional and visual overhaul of the Melissa Canada landing page... and then took it a step further. Recognizing opportunities to optimize the broader purchase journey, I implemented high-impact, low-friction UX enhancements that drastically improve site credibility. By transforming a dated layout into a premium storefront, the redesign builds immediate trust while seamlessly communicating core product differentiators like sustainability, durability, and the brand's signature bubblegum scent.
Contribution
Design and Build
Asset Creation
Custom Coding
Merchandising
Tools
Shopify
Adobe Creative Suite
Year
2026
Before
After
Optimized Size Guide
To reduce purchase hesitation and streamline the path to purchase, I integrated an optimized, intuitive size guide directly into the user flow. This layout clarifies fit and conversions upfront, giving customers the confidence to buy while proactively lowering return rates.
Visual Product Variants
I replaced generic, text-only color names with clean, visual variant swatches. By allowing users to see the actual colorways and finishes at a glance, the interface becomes significantly more interactive, engaging, and faster to browse.
Trust & Product Badging
To instantly elevate the site’s prestige and fashion authority, I introduced dedicated visual badges for major brand collaborations. Prominently highlighting partnerships with global names like Ganni and Scholl, these badges anchor the page in high-end credibility and drive immediate collector appeal.